Facebook is the ultimate weapon for Professor Chaos.
Eric Cartman and his classmates are planning to launch a superhero franchise with an original Netflix series for their "Coon and Friends" alter egos, but are slandered by fake news stories on Facebook accusing them of burning the American flag and engaging in various sex acts, which damages their reputations. The boys learn Butters Stotch is behind this, but he refuses to stop, as he engages in this activity in the guise of his supervillain identity, Professor Chaos, and has started a company to spread fake news for profit. A Netflix staff person tells Cartman they cannot approve their series until the problem of the damaging information about them is removed from Facebook.
Troubled by the fake stories, the boys' parents decide to invite Facebook chairman and CEO Mark Zuckerberg to a town assembly so he can provide insight on the matter. During his speech, he does not address the citizens' concerns, instead dismissing their complaints and pretending to deflect their attempts to "block" him by speaking and moving in the style of blocking techniquesfrom martial arts films. After the unsuccessful assembly, he continues to irritate the townspeople by appearing uninvited in their homes and vehicles, showing up at restaurants to eat people's food, and acting as if everyone else's property is his. The townspeople complain to the police about his behavior, who inform the public that they cannot interfere with Zuckerberg's actions because they invited him to town, and let him into their lives.
When Coon and Friends confront Butters at his headquarters, Zuckerberg appears, having been paid by Butters to protect him, preventing Coon and Friends from removing the slanderous information from Facebook. Cartman then devises a plan: He and the other boys attack him in front of the other townspeople, who cheer them on. Zuckerberg fights back, beating the children, but Cartman publicly laments that his allies were merely protesting on behalf of persecuted groups like black people and the handicapped, and informs Zuckerberg that the video of him beating the children is being broadcast on Facebook Live. Zuckerberg panics and shuts down the site to prevent the video from spreading further, ending Butters' scheme.
Butters' father, Stephen, drags Butters to Russian President Vladimir Putin's office in Moscow, where he angrily rebukes Butters for what he has done, and then does the same to Putin for giving him the idea in the first place. The boys are now able to proceed with their franchise plan, but then split up over disagreements related to the franchise's release schedule.
"Suicide Squad sucked!"-Butters
All of the new members of Coon and Friends make their debut in this episode except for Professor Timothy, Captain Diabetes, and Call Girl.