Butters is convinced that he’s living in a virtual reality. When he suddenly goes rogue and wreaks havoc at home and all over South Park, everyone struggles to figure out what’s real.
In school, Butters walks around wearing goggles and headphones, believing he is in a virtual reality (VR) setting of his school, when actually Cartman is playing a joke on him and communicating with him via a walkie-talkie. Butters becomes so convinced that he is in a VR setting that he goes home and punches his father Stephen Stotch in the genitals as payback for being grounded, steals a car in the style of Grand Theft Auto, and tries to assault a prostitute but gets stabbed in the process. Butters wakes up in a hospital without his fake VR equipment.
Cartman shows up, dressed similarly to Morpheus from The Matrix and, using dialog similar to Total Recall and magic illusions, convinces Butters that he is still trapped in the VR world since Butters took off the equipment outside of Cartman's room, which was the designated access point. The next day, Cartman receives a phone call from an Indian call center employee calling himself Steve, from Oculus Rift's technical support, who tells him that he is actually the one trapped in a VR state. Cartman's mother, Liane, walks into Cartman's room and finds him in a catatonic state, hooked up to an Oculus Rift. Though she suggests that he has spent too much time with the device, she leaves his room after putting a meal on his desk.
Butters gets grounded by his father. Cartman confronts Butters about the call from Oculus Rift and threatens him by saying that whatever happens in VR happens in real life. Kenny takes Kyle and Stan to Cartman's house, where Cartman is still hooked up to the Oculus Rift. Kyle calls customer support and gets Steve again, who tells Kyle that they are doing a "total recall" of all the headsets, due to problems being experienced by them. Kyle and Stan think that this is a prank, but Steve says that one of them will have to put on a headset and attempt to guide Cartman to an access point. Kyle does so, but Cartman tells Kyle that it is actually Kyle trapped in the VR world and that Cartman was sent to save Kyle. Kyle calls the Best Buy store to see who actually purchased the device, but he is transferred to customer service, getting Steve again. Cartman and Kyle are both completely confused.
Stephen Stotch and Linda Stotch discuss Butters being grounded, and Stephen cannot remember why Butters was grounded in the first place. Cartman and Kyle meet with Stan, who is on the phone with Steve, and Kenny, who is unconscious and hooked up to an Oculus Rift.
Stan tells Cartman and Kyle that what they are doing is all reality, while Cartman claims that he is a computer program, so one of the others must still be trapped in the VR world. Steve tells Stan that Butters was the first one to call customer service, then Steve calls customer service himself, getting another version of himself on the other end. Steve tells Steve that the call to customer service from within the VR setting has caused a feedback loop, which he names a customer service Vindaloop (a portmanteau of Vindaloo and loop).
Kyle, Stan, and Cartman go to Butters, but Stephen catches the gang in the room and is upset since Butters is still grounded. Steve is still on the phone with Stan and tells him that the paradox is due to a rule that customer service cannot be contacted from within VR. Steve tells Stan that the crucial question he must answer to resolve the paradox is the one that he has been asking him all along: "Have I answered your questions and provided good customer service?" When Stan finally answers yes, Butters, Stephen, Kyle, and Cartman all disappear.
Stan realizes he has been the one in the VR setting, and heads back to an access point. Stephen realizes Butters is not grounded any more and sends him outside to play. As Stan takes off the Oculus Rift, the scene cuts to a live action shot of Kyle, Stan, Cartman, and Kenny, played by actors, at a computer, as Stan praises the Oculus Rift, despite its poor graphics. Shortly afterwards, an over-excited Butters enters the room, hopping up and down, elated that he's not grounded anymore.
- "This is Steve." Steve - Oculus Customer Service
- "No you actually got stabbed by a hooker!" (Doctor)
- "God Dammit Cartman!" Kyle
- "Hello This is Steve With Customer Service!" Steve - Oculus Customer Service
- "Ooooh FUCK YOU!" Steve - Oculus Customer Service
- "I'm grounded that means no visitors!" Butters
- "Oh my Gosh Linda butters he's not grounded anymore!" Stephen Stotch
- "FELLAS IM NOT GROUNDED ANYMORE!" (Live Action Gay-wad)